Rochelle Smith aka Just Another Mannequin


Being a 'creative content maker' is not a 'traditional' job/career path, how did you get started? I always knew I wanted to work in the creative space, but when I studied at University, jobs like mine didn’t even exist yet. There was no set path for this, but I think following my heart and choosing subjects, internships and jobs that truly brought me joy and inspired me has always kept me on the right path. I also never waited for opportunities to come my way. I asked for my first internship at Cosmopolitan Magazine by seeking out people in the team and begging them for a job. And when I had no clients, but knew I wanted to be a creator, I started asking boutiques around my hometown if I could borrow their stock and capture it for them. Those shoots were awful, but I learnt something every time!


I also never waited for opportunities to come my way. I asked for my first internship at Cosmopolitan Magazine by seeking out people in the team and begging them for a job

Did you have a defining moment in your career that spurred you down the content path and if so, what was it? Before my career had even started I was studying fashion marketing in Italy (amazing, I know!). I was in a room full of eager creatives just like me and wondered how I’d ever stand out when we started applying for the same jobs. That’s when I started my blog Just Another Mannequin. I wanted to build a portfolio of work I could show potential employers, and it’s always been the most talked about thing in my job interviews!

What have been some of your fav jobs/brands to work with? I’m so grateful to work with brands that give me space to be creative! Anything that pushes my creative comfort zone really excites me. When I get a brief that is beyond anything I’ve done before, it’s like my client is saying they believe in me to pull it off. I’m not afraid of hard work, so the bigger and wilder the ideas, the better!


What does creativity mean to you, how do you source your ideas to keep your content fresh? I have a quote on my desk that explains creativity as “putting a piece of yourself into what you do”. Each time I shoot I get better. I learn what works and what doesn’t so that the next time I go out I can push the boundaries of what I’ve already done. I think after nearly a decade of doing this it starts to come naturally, but I also love indulging in fellow creative’s work on Pinterest or Instagram because there’s always more to learn!




I have a quote on my desk that explains creativity as “putting a piece of yourself into what you do”.

Who is inspiring you right now creatively? For me, it’s always been my clients that inspire me most! When I see what they’ve created so passionately, it makes me want to show them off in the most authentic way I can! What does 2022 look like for you? I’m currently renovating a house so am definitely manifesting some more homewares clients to capture in my new space! I’ve always loved interiors and architecture, so I’m excited to finally have an outlet to showcase it in! Do you have any advice for women who aspire to be a content creator/stylist?

Just start creating! Even if you don’t have clients, or fancy equipment, or any qualifications. Think about who you would love to work for one day and start creating content that will get their attention.

Keep practising, keep hustling and keep getting better until they can no longer ignore you!



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